Synchrony Financial (SYF)
FinancialsCredit ServicesUndervalued
Price: $72.25 · Nov 13, 2026Analysis of Nov 10, 2026
Fair value
- Fair value · Low
- $206.27
- Fair value · Mid
- $257.83
- Fair value · High
- $309.40
Scorecard
Five subjects rated by the server with fixed thresholds. No overall grade: each colour shows where the strength or the weakness is.
Undervalued
Analysis
Conclusion
Synchrony Financial is a US consumer financial services company. It provides credit cards, private label and co-branded cards, installment loans and deposit products, including healthcare payment programmes under the CareCredit and Walgreens brands. At 73.22 USD on 9 November 2026, the market capitalisation is 23.8 billion USD.
The verdict is undervalued. The P/E is 7.15 against a ten-year median of 7.32, EV/EBITDA is 5.21 against 5.06, and price-to-book is 1.44 against 1.62. The discounted cash flow gives 436.15 USD per share at a discount rate of 11.9%. The fair value band runs from 206.27 to 309.40 USD with a midpoint of 257.83 USD, a margin of safety of 252.1% at the current price. The fair value from historical multiples is 79.52 USD. The reverse DCF implied growth is out of range and cannot be read, so the growth the price implies cannot be set against the growth delivered: revenue compounded at 8.3% over five years and earnings per share at 33.2%.
The strongest numbers are a return on invested capital of 19.0% against a WACC of 10.4%, free cash flow conversion of 2.87 times over the last twelve months, and a Piotroski score of 7 out of 9. The weakest are interest coverage of 1.12, which leaves little room if funding costs rise, and an operating margin of 23.1% against a ten-year median of 24.2%.
Financial health
Financial strength is grey, because for a financial business debt is part of the trade and the usual tests do not apply. Net debt to EBITDA of 0.23 is the most comfortable figure. Debt to equity stands at 1.03, and interest coverage of 1.12 is assessed as a risk. The current and quick ratios are not available. The Altman Z-score cannot be computed because inputs are missing, and its zone is therefore not available; the model was designed for manufacturers, not for a financial company. Insolvency risk: the Ohlson model does not apply to a financial business.
Earnings quality
Earnings quality is green, with the strongest evidence in cash generation and the share count. Free cash flow conversion is 2.87 times on a trailing twelve-month basis and 2.55 times over five years. Free cash flow after stock-based compensation is 9.56 billion USD. The accrual ratio is -5.3%, and stock-based compensation to revenue is not available. The share count has fallen at a compound 9.3% a year over five years, which reflects buybacks. The Piotroski score is 7 out of 9. The Beneish M-score reading is not available. Earnings beat expectations in 7 of the last 8 quarters, with an average surprise of 16.1%. Over the last 30 days, 12 analysts raised next-year estimates and 4 lowered them, with next-year earnings growth estimated at 9.9%.
Profitability
Profitability is green, led by a return on capital above the cost of capital. Gross margin is 51.7% against a median of 51.2%, operating margin 23.1% against 24.2%, and net margin 17.6% against 18.4%. Return on invested capital is 19.0% against a WACC of 10.4%, with the given difference of 8.6%. Its five-year median is 24.3%. Return on equity is 20.1%, but the DuPont split shows leverage doing much of the work: net margin 18.6%, asset turnover 0.16 and an equity multiplier of 7.10. Return on equity therefore overstates the underlying economics relative to return on invested capital.
Growth
Growth is green. Revenue compounded at 13.2% over three years, 8.3% over five and 5.8% over ten. Earnings per share compounded at 16.7% over three years, 33.2% over five and 14.1% over ten. Free cash flow per share compounded at 25.7%, 16.5% and 14.0% over the same periods. Revenue grew in 7 of 10 comparable years. The three-year rates are well above the ten-year rates, so recent expansion has been stronger than the long-run record, and the estimate for next year sits at 9.9% earnings growth.
Valuation
Valuation is green, and the verdict is undervalued. Against ten-year medians, the P/E of 7.15 (median 7.32) shows a premium of -2.4%, EV/EBITDA of 5.21 (median 5.06) a premium of 2.8%, price to free cash flow of 2.49 (median 2.74) a premium of -8.9%, price to sales of 1.26 (median 1.37) a premium of -7.9%, and price to book of 1.44 (median 1.62) a premium of -11.0%. The discounted cash flow gives 436.15 USD per share at a discount rate of 11.9%, with 45.2% of its value in the terminal period. The fair value band is 206.27 to 309.40 USD, with a midpoint of 257.83 USD. These figures rest on fixed assumptions, including a 5% equity risk premium and capped growth, and are not a price target. Dividend yield is 2.1%, the payout on free cash flow is 5.3%, and the forward yield is 1.8%.
Risks
The main risk is funding. Interest coverage of 1.12 means earnings cover interest only narrowly, so a rise in funding costs, with the cost of debt at 10.9%, would press directly on profit. A higher equity multiplier of 7.10 would amplify any fall in returns on equity. The operating margin is slightly below its median, and a further decline would weaken the return on capital that supports the case. The distance between the discounted cash flow value of 436.15 USD, the fair value band and the fair value from historical multiples of 79.52 USD is itself a caution: the result depends heavily on forecast assumptions. Several values are not available: the current and quick ratios, the Altman Z-score, stock-based compensation to revenue, the Beneish M-score and the reverse DCF implied growth. This analysis also lacks a debt maturity schedule and revenue by segment, which limits any view on refinancing or the concentration of earnings.
Metrics
Company
| Name | Synchrony Financial |
|---|---|
| Sector | Financial Services |
| Symbol | SYF.US |
| Country | USA |
| Currency | USD |
| Industry | Credit Services |
| Description | Synchrony Financial, together with its subsidiaries, operates as a consumer financial services company in the United States. The company provides credit products, such as credit cards, commercial credit products, and consumer installment loans. It also offers private label credit cards, dual and general purpose co-branded cards, short- and long-term installment loans, and consumer banking products; and deposit products, including certificates of deposit, individual retirement accounts, money market accounts, savings accounts, and sweep and affinity deposits, as well as accepts deposits through third-party firms. In addition, the company provides debt cancellation products to its credit card customers through online and mobile channels; and healthcare payments and financing solutions under the CareCredit and Walgreens brands; payments and financing solutions in the apparel, specialty retail, outdoor, music, and luxury industries, such as American Eagle, Dick's Sporting Goods, Guitar Center, Pandora, Polaris, Suzuki, and Sweetwater. It offers its credit products through programs established with a group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers; and deposit products through various channels, such as digital and print. It serves digital, health and wellness, retail, home, auto, telecommunications, pet, outdoor, and other industries. The company was founded in 1932 and is headquartere |
| Fiscal year end | December |
Data dates
| Price | 2026-11-09 |
|---|---|
| Statements | 2026-09-30 |
| Risk free date | 2026-11-09 |
| Fundamentals fetched at | 2026-11-05T03:32:43.683Z |
Market
| Beta | 1.395 |
|---|---|
| Price | 73.22 |
| Market cap | 23,823,652,905 |
| Quote unit | USD |
| Shares now | 325,370,840 |
| Risk free rate | 0.0489 |
| Risk free symbol | US10Y |
| Enterprise value | 24,947,652,905 |
Financial health
| Altman z | — |
|---|---|
| Quick ratio | — |
| Current ratio | — |
| Debt to equity | 1.0287 |
| Net debt to ebitda | 0.2345OK |
| Interest coverage | 1.1209RISK |
| Debt vs revenue growth5y | -0.1423 |
Earnings quality
| Beneish › M | — |
|---|---|
| Beneish › Label | — |
| Piotroski › Score | 7 |
| Piotroski › Passed | 7 |
| Piotroski › Evaluable | 9 |
| Fcf after sbc | 9,555,000,000 |
| Accrual ratio | -0.0528 |
| Sbc to revenue | — |
| Fcf conversion5y | 2.5466 |
| Fcf conversion ttm | 2.8668 |
| Share count cagr5y | -0.0933 |
| Earnings surprises › Beats | 7 |
| Earnings surprises › Misses | 1 |
| Earnings surprises › Quarters | 8 |
| Earnings surprises › Average surprise pct | 16.0873 |
| Estimate revisions › Next year › Growth | 0.0992 |
| Estimate revisions › Next year › Change90d | -0.0003 |
| Estimate revisions › Next year › Up last30d | 12 |
| Estimate revisions › Next year › Down last30d | 4 |
| Estimate revisions › Current year › Change90d | 0.0167 |
| Estimate revisions › Current year › Up last30d | 15 |
| Estimate revisions › Current year › Down last30d | 1 |
Profitability
| Roic | 0.1899 |
|---|---|
| Wacc | 0.1041 |
| Dupont › As of | 2025-12-31 |
| Dupont › Net margin | 0.1858 |
| Dupont › Asset turnover | 0.1605 |
| Dupont › Equity multiplier | 7.1034 |
| Tax rate | 0.2313 |
| Net margin | 0.1761 |
| Cost of debt | 0.109 |
| Gross margin | 0.517 |
| Cost of equity | 0.1187 |
| Roic median5y | 0.2428 |
| Roic minus wacc | 0.0858CREATES_VALUE |
| Return on equity | 0.2014 |
| Net margin median | 0.1842 |
| Operating margin | 0.2307 |
| Gross margin median | 0.5123 |
| Operating margin median | 0.2417 |
| Operating margin stability | 0.3462 |
Growth
| Eps › Cagr3y | 0.1674 |
|---|---|
| Eps › Cagr5y | 0.3315 |
| Eps › Cagr10y | 0.1412 |
| Revenue › Cagr3y | 0.1315 |
| Revenue › Cagr5y | 0.0831 |
| Revenue › Cagr10y | 0.058 |
| Fcf per share › Cagr3y | 0.2574 |
| Fcf per share › Cagr5y | 0.1651 |
| Fcf per share › Cagr10y | 0.1404 |
| Revenue growth consistency › Growing years | 7 |
| Revenue growth consistency › Comparable years | 10 |
Valuation
| Dcf › G1 | 0.0831 |
|---|---|
| Dcf › G t | 0.025 |
| Dcf › Fcf0 | 9,555,000,000 |
| Dcf › Discount rate | 0.1187 |
| Dcf › Terminal share | 0.4522 |
| Dcf › Fair value per share | 436.1475 |
| Current › Pb | 1.4395 |
| Current › Pe | 7.1478 |
| Current › Ps | 1.259 |
| Current › P fcf | 2.4933 |
| Current › Fcf yield | 0.4011 |
| Current › Ev to ebitda | 5.205 |
| Current › Earnings yield | 0.1399 |
| Verdict | UNDERVALUED |
| Fair value › Low | 206.2654 |
| Fair value › Mid | 257.8318 |
| Fair value › High | 309.3982 |
| Fair value › Margin of safety | 2.5213 |
| Historical › Pb › Median | 1.6174 |
| Historical › Pb › Points | 6 |
| Historical › Pb › Current | 1.4395 |
| Historical › Pb › Premium pct | -0.11 |
| Historical › Pe › Median | 7.3202 |
| Historical › Pe › Points | 6 |
| Historical › Pe › Current | 7.1478 |
| Historical › Pe › Premium pct | -0.0236 |
| Historical › Ps › Median | 1.3673 |
| Historical › Ps › Points | 6 |
| Historical › Ps › Current | 1.259 |
| Historical › Ps › Premium pct | -0.0792 |
| Historical › P fcf › Median | 2.7378 |
| Historical › P fcf › Points | 6 |
| Historical › P fcf › Current | 2.4933 |
| Historical › P fcf › Premium pct | -0.0893 |
| Historical › Ev to ebitda › Median | 5.0631 |
| Historical › Ev to ebitda › Points | 6 |
| Historical › Ev to ebitda › Current | 5.205 |
| Historical › Ev to ebitda › Premium pct | 0.028 |
| Reverse dcf › Implied growth | — |
| Reverse dcf › Vs revenue cagr5y | — |
| Reverse dcf › Vs fcf per share cagr5y | — |
| Historical fair value | 79.5161 |
Dividend
| Yield | 0.0214 |
|---|---|
| Payout on fcf | 0.0535 |
| Forward yield | 0.0181 |
Notes
| Notes | ALTMAN_INPUTS_MISSING, HISTORY_POINT_DISCARDED, IMPLIED_GROWTH_OUT_OF_RANGE, SBC_MISSING |
|---|
Data flags
| Prices stale | No |
|---|---|
| Risk free stale | No |
| Fundamentals stale | No |


